A Proven Path to UX Success
When it comes to understanding what users need, there is quite simply no one-size-fits-all solution. Consumers in different markets or different demographic groups can have vastly different needs, while market trends are constantly changing. With over 40 years of combined experience, flexible research tools and open minds, we consistently succeed in determining exactly what our clients’ users want and then delivering it to them. In this way, we have created hundreds of successful projects.
Holiday Inn Pattaya: 64% increase in online enquiries following implementation of our UX solution.
A Winning UX Process
Because knowledge is power, successful UX Design begins with a no-holds-barred brainstorming session to determine who your customers are, what they need, and how we can deliver the user experience they require.
2. User Reasearch
The customer may not always be right, but they know what they want. The Brainstorming is complemented by in-depth research of user feedback, surveys, references and even complaints so that we are better able to meet their expectations.
3. User Task
Now it’s time to put yourself in the mind of your user. Based on the results of our Brainstorming and User Research, we can create a list of User Tasks. These are sample scenarios of how the user will interact with your site and allow you to see your product from their perspective.
4. User Flow & Story
Every great story has twists and turns, so let’s find out how your users’ story flows. First, we create typical user profiles based on the earlier research, and then we walk that user through the site. If the journey doesn’t flow to a happy ending, it’s time to re-think the plot.
Vikings may be able to navigate by the stars, but both your designers and your users will need a site map. This hierarchical representation shows exactly how a user can travel through the entire system.
6. List Screen & Elements
Here our team decides what is needed on each screen of your site or app. We make sure that everything on the page has a purpose and helps the users achieve their goals.
7. User Interface Inspiration
Even at this early stage, we want to have an end design and layout in mind. By establishing a clear direction at this early stage, we help our UI design team bring the UX designs to life.
8. Wireframing & Testing
This is where the ideas and concepts really take shape. By sketching out a basic visual representation of the system, its flow patterns can then be tested and refined before moving to the next level.
9. Protoype, Designs,
& User Testing
In the final step before handing over to the designers, we add colours and images to the wireframe to create paper prototypes that can then be developed and tested on HTML pages.