Copywriting

Copy that Converts

Go deeper than your competitors with unique content that is relatable and unforgettable, moving your audience to act. WCB turns words into strategy, in order to grab your readers and pull them to attention.

Your website may be great at telling your audience what you do – but if that is all it does, you have an online brochure, not a website – and that needs to change!
When users land on your website, you have 2.7 seconds to make a good impression, or they will leave immediately.

At WCB, we create tailored copy that engages readers, gets to the point and makes owners beam with pride..
The best web pages typically range from 200-350 words, or 500—preferably in easy-to-read blocks. (The best blog posts are longer.)

Content is King and context is Queen!
An active, relevant and up to date blog will do wonders for your Google ranking!
With so much noise on the web, you need quality content to stand out, drive traffic, generate leads and promote sales to grow your business. The sad fact is that the average blog post does not do this.

At WCB, we create winning blog content that is rich in insight and information, so that businesses can engage their audience. Using superior storytelling tactics, we focus on communicating on a personal level with readers. When your audience finds relevance and actionable steps, your conversion rate soars!

Does your current content feel flat and lack personality?

Are you making sales from your digital platforms or is it a chore to keep it updated?
The words and language you use to connect with your audience could mean the difference between 1 sale a day or 10 sales a day – which, let’s be honest, means a whole lot more money in the bank!

Fresh eyes on your content can make all the difference, and that’s what WCB wants to do for you.
No changes will be made to content – you receive a full report of quick-fix solutions and suggestions to enhance your user experience.
Our final content recommendations are fully actionable with easy changes that you will be able to implement yourself.

How We Work

Our proven Copywriting process

Step by step in collaboration with you.

Step 1: Brand Personality

Understanding your unique brand will help us create personalized content for your readers. As we will be communicating from your brand’s perspective, it is important that we can step in to character, using your brand’s voice. To do this, we need you to give us as much information as possible.

Step 2: Target Audience

A good understanding of WHO you are serving will help us establish how to communicate with them. What are your audience’s pain points? What burning questions so they have for you? What is there greatest desire? When you have nailed down your niche, turning them into leads becomes that much easier.

Step 3: Goals and sales funnels

Now that we know WHO we are talking to and HOW we are communicating with them, it is time to define WHAT results you are looking for. What action do you want your audience to take, when they read your copy?

Step 4: Content Strategy

Using the information from the first three steps, our professional team will be able to create a personalized content strategy for your brand. You will receive a carefully curated outline for your new copy that leads your audience through a carefully crafted sales funnel, to meet your goals.

Step 5: Copy that Converts

Once you have approved your copy outline, we work our magic and deliver you copy that will make you beam with pride. You will have the option of one free edit, should you wish to implement any changes to the final masterpiece.

Our Packages