Influencers Thailand – landing page design and development
Exciting fresh look at an Influencer landing page design
Influencers Thailand contacted us wanting a web design and development package that would reflect the friendly and professional image needed to grow their brand.
The client wanted to have a quick, stunning designed landing page to test out a new market. This being an internal pilot project, there were was no brand to work from and so everything you see on this project came from our design team.
UI Design, UI Design, Web Development
The client wanted their new web design to follow trends, with an Instagram-worthy layout. Because they cater internationally, they also asked to include a multi-language function.
We had no brand for this, as this was a new project for a local Bangkok agency they had no brand assets for us to work from.
UX Design
The UX design for this website was based on the tried and tested landing page design story. Our UX team broke the page up into a number of key parts:
- Opening – based on the benefits and clear communication of what the client offers
- Features + benefits – details and examples of a clear set of influencer services offered.
- We also included social proof to increase conversion rates, as we wanted to attract both influencers as well as companies looking to hire them.
We live by the three W’s : Who you are, what you do and what do next.
The design for this page includes a lot of clear call to actions to move users through the buyer journey. All features come with benefits and the social proof is a way of enticing the more socially aware clients.
Having no brand to work from meant we had to not only do the brand credentials, naming, colours and typography but the UX/UI and build. Luckily we worked with a great client who loved the ideas we came up with and the process ran smoothly.
Our senior designer had a close relationship with the client and, by jumping on a lot of calls, we were able to course-correct and get to the stunning design that we have today. Really a co-operative process.

UI Design
There were two very distinct stages to this landing page project in regards to the UI design.
First, we went for a B2B look, based on the requirements set by the client.
Once we had completed the first design we were able to see that a more feminine approach would be best.
The design needed to appeal to young, trendy influencers here, in Thailand. It was through this target group we would entice businesses to contact our client for KOL services.
Changing the design direction completely was difficult. However, we were able to do this pivot thanks to the client being onboard and ready to help with feedback right away.
The challenge was to design a site for young Thai KOL’s that did not look too “girly” and still gave a professional feel.
Choosing the right images, having a more sophisticated typography set and using a colour scheme that was not too bright.
Web Development

We used Elementor Pro page builder to create all pages and components of the Influencers Thailand web design.
As Elementor is intuitive and easy to use, we chose it so the client would be able to edit any part of the website quickly, without waiting for calendar availability from our web designer or web developer. We don’t agree with holding clients hostage, so we wanted to offer a solution for our client to access “quick fixes”, without having any previous web design or web development experience.
While setting up the pages and posts in a simple way for the client to edit and create new pages/posts easily was a challenge, we put our heads together to come up with a user-friendly solution.
We saved all sections of the website as Templates so that the client can reuse them in other pages and post quickly, without having to recreate it.
This means our client will be able to maintain branding continuity and high functionality, even when adding new content themselves.
Our approach
Main phases from user research right through to putting the site live.

Client brief
Designing an effective user interface system begins for us with understanding the user.

Ideation
This is where the ideas and concepts really take shape. By sketching out a basic visual representation of the system, its flow patterns can then be tested and refined before moving to the next level.

Wireframing
In the final step before handing over to the designers, we add colors and images to the wireframe to create paper prototypes that can then be developed and tested on HTML pages.

UI Design
Once a concept is approved for further development, we begin to design the interface so that we can begin to see what the user will see. To enhance this step, we employ our Pixel Perfect concept.

Testing
Before the project is ready to be launched, the design must be thoroughly tested from the user’s perspective.

Launch
We put website live and keep a track if everything displays and works perfectly.
How can we help?
6 key ways we can help your business grow:
Accelerate your business!
Branding
Your brand is more than just a pretty logo. It's how you communicate with your target audience and the messaging behind everything you do. We help build brands using a "Strategy first" approach.
UX Design
Drawing on more than 40 years of combined experience, we combine flexible research tools with interactive development techniques and hands-on testing.
UI Design
Take advantage of our decades of combined experience. We design a User Interface system that is based on the specific preferences and behaviours of your users.
Web Development
Think of your website like an employee. You want it to look nice, speak well of your brand and work perfectly right? We can build a website for you that achieves all your goals.
Website Maintenance
We take care of your website so you don’t have to worry about it. We will make sure it’s up, safe and helping your business to grow.
Copywriting
WCB Agency provides professional SEO-copywriting services for small and mid-sized businesses who are looking to generate leads and close sales.