

Holiday Inn Pattaya
Project short description goes here!
Holiday Inn is one of the world’s most recognised hotel brands. They hired our agency to build a new website to showcase their new hotel in Pattaya. They wanted a site focused on marketing their new Executive Tower building and increasing website bookings. The site needed to be fully responsive and use the Holiday Inn custom fonts and branding.
Responsive WordPress Design, Theme Customisation, CMS, Booking system.
Booking system, English and Thai user interface.
The main challenge we encountered during this project was the integration with the booking system and the need to fully comply with the hotel branding guidelines. As with any big brand there are certain design styles that they need to have. This did limit us but it also focused our design team on getting the experience right first and following the guidelines later. The UX design process of this project took the longest as we wanted to make sure the flow of the site was smooth and pointed out all the relevant points to the user. We had a great win with the room types as we made it much simplier for new guests to understand and the booking system integration was very smooth. One of the big challenges was the mobile site which we eventually got so smooth you can book within a few clicks from your mobile.

Our approach
Main phases from user research right through to putting the site live.

Designing an effective user interface system begins for us with understanding the user.

This is where the ideas and concepts really take shape. By sketching out a basic visual representation of the system, its flow patterns can then be tested and refined before moving to the next level.

In the final step before handing over to the designers, we add colors and images to the wireframe to create paper prototypes that can then be developed and tested on HTML pages.

Once a concept is approved for further development, we begin to design the interface so that we can begin to see what the user will see. To enhance this step, we employ our Pixel Perfect concept.

Before the project is ready to be launched, the design must be thoroughly tested from the user’s perspective.

We put website live and keep a track if everything displays and works perfectly.
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UX Design
Drawing on more than 40 years of combined experience, we combine flexible research tools with interactive development techniques and hands-on testing.
UI Design
Take advantage of our decades of combined experience. We design a User Interface system that is based on the specific preferences and behaviours of your users.
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