english gang
Branding, UI Design, UX Design

Home page design revamp, Brand strategy and conversion copywriting for an online English school.

Here’s what we did to improve the existing homepage sales funnel:

The previous home page design lacked a maturity that would cater to both the adult and school-age target market of English Gang. We created a targeted messaging and design direction through a personalized brand strategy package and implemented this through conversion copy and a fresh UX and UI design.

How we used strategized brand messaging and design to create a homepage that works

Focusing on the target audience, we implemented SEO research and a more mature messaging to cater to a wider, more adult audience. 

Utilizing popular search phrases and keywords into the brand messaging, we were able to create more searchable content within the homepage, while implementing our tried-and-tested home page copy conversion recipe for higher conversion rates. 

We paired this strategy with a slightly more mature colour palette while still using the brands existing colours to avoid a full website redesign.

Our approach

Main phases from user research right through to putting the site live.

User Research

Client brief

Designing an effective user interface system begins for us with understanding the user.

Wireframing & Testing


This is where the ideas and concepts really take shape. By sketching out a basic visual representation of the system, its flow patterns can then be tested and refined before moving to the next level.

UI Design


In the final step before handing over to the designers, we add colors and images to the wireframe to create paper prototypes that can then be developed and tested on HTML pages.

UI Design

Once a concept is approved for further development, we begin to design the interface so that we can begin to see what the user will see. To enhance this step, we employ our Pixel Perfect concept.

UI Validation


Before the project is ready to be launched, the design must be thoroughly tested from the user’s perspective.

Put Site Live


We put website live and keep a track if everything displays and works perfectly.