A food exploration App.
In the preliminary stages, Dish Go wanted a logo that was fun, happy, cool, sophisticated, addictive and hungry. They also expressed that they would like their logo to shine and that it should not be purple, pink or yellow. We took these concepts and came up with some initial sketches. From the chosen sketches, we further refined the ideas into fully realised designs.
User Experience (UX) Design is the process of laying out a product’s usability and design flow in order to provide the desired experience to a user. An essential element of this is determining how users form experiences with the product. In the case of this project, we laid out an initial wireframe of the mobile application so that we could better understand how the app would flow and to see correlations between each section. Here are some of the wireframes that we built:
Styles & Elements
In the initial stages, our design team worked closely with Dish Go to choose a complementary colour palette and type stack to best represent the company’s brand identity. We then tailored various elements in the design such as the Call-To-Actions (buttons) and menu bar to reflect this identity.
User Interface (UI) Design is the process of taking preliminary UX Design and applying a Graphic User Interface (GUI) to it. In layman terms it means taking a wireframe and adding content to it in order to see what the final product will look like. Here are some of the final designs:
Main phases from user research right through to putting the site live.
Designing an effective user interface system begins for us with understanding the user.
This is where the ideas and concepts really take shape. By sketching out a basic visual representation of the system, its flow patterns can then be tested and refined before moving to the next level.
In the final step before handing over to the designers, we add colors and images to the wireframe to create paper prototypes that can then be developed and tested on HTML pages.
Once a concept is approved for further development, we begin to design the interface so that we can begin to see what the user will see. To enhance this step, we employ our Pixel Perfect concept.
Before the project is ready to be launched, the design must be thoroughly tested from the user’s perspective.
We put website live and keep a track if everything displays and works perfectly.
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Your brand is more than just a pretty logo. It's how you communicate with your target audience and the messaging behind everything you do. We help build brands using a "Strategy first" approach.