I have been a web and graphic designer for about 17 years and LOVE my job as both a UX consultant and instructor at Web Courses Bangkok
I have been a web and graphic designer for about 17 years and LOVE my job as both a UX consultant and instructor at Web Courses Bangkok
Thanks to the wonderful invention of the world wide web, there are now so many different platforms in which to advertise and attract people to a hotel. The emergence of websites such as Booking.com, Expedia, Hotels.com etc have created a market where customers can compare and book hotels with ease. Unfortunately, this does make the market extremely competitive.
This is even more so for the independent hotels. They have to find more inventive ways when showcasing their unique selling points of their establishment in order to gain those all important bookings.
Every successful online business will know the benefits of utilising SEO, or ‘search engine optimisation’ for pulling in traffic for their website. For more information on how to improve your SEO and make your website effective in enticicing in your customers, please see this article.
But it doesn’t all end with SEO. We have listed below some other easy and simple ways in which hotels can show off their talents and attract those customers back again and again.
For a local business in Bangkok to achieve success, it is absolutely key to stay ahead of current marketing trends and strategies. The potentials of online marketing are limitless and every single local business in Bangkok should be using the world wide web to their advantage. SEO, or search engine optimisation, is a key part of this and it is well worth investing money and time in.
Put simply, SEO is any steps taken to promote a website’s search engine rankings on Google™. The higher the ranking, the more people are going to be able to find your website, and the more traffic and customers you get.
In search results Google™ displays links to pages it considers relevant and authoritative. Google’s™ job is to show content that people are looking for and are ordered and ranked accordingly. Your business’s job is to provide content in a way that it becomes ranked and gets a good ranking, with that ranking always looking to be improved. That may seem complex and technical, but there are some simple tips to improve your SEO score and ensure your local business in Bangkok gets the good ranking on Google™ that it deserves.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Keyword density will be used to determine how relevant a website is to a specified keyword or phrase. For example, if your business sells handbags, you would expect your website to feature the words ‘handbags’ or ‘bags’ frequently. The keyword density will be worked out based on the frequency of these words.
However, it is not enough to just use keywords; you need to use the right keywords. A key part of this is knowing your target audience, and what words or phrases they will be searching for that will direct them to your services.
It is also possible to employ a professional SEO company to generate the keywords for you. In addition, these services can tell you the percentage of people who go search those keywords, and how those keywords rank.
The way that people search for a business has changed a lot over the past 30 years. Gone are the days when you could pick up the yellow pages, or a version of some hard copy directory, and find a local business’s name and address.
Directories are not gone though, they have just moved online.
There are hundreds of different directories out there, and which ones you advertise in depends on what services you offer and where you are located. Try and get your name in every one that is relevant to your business, and every one that advertises businesses in your local area.
For example, if you run a restaurant you would want to make sure that you are listing in any food directories, or anything to do with leisure or entertainment.
It is also very important to list accurate and up to date information. For example, if you do not update a phone number and a customer calls this number, it is highly likely they are going to report this problem to the directory or even google. This is going to make it look like your content is not current or relevant and will affect your SEO ranking.
See here for a list of 50 of the online directories your business needs to be listed on.
Having good quality external and internal links within your website is one of the top SEO tips for local businesses out there. Internal links will provide your readers a chance to explore more of your website and read more of your content.
External links to credible and reputable websites, also known as ‘authority’ websites, shows Google and your audience that your website is a high quality website with good information on it. Authority websites are ones that are extremely high quality, with high revenue streams and excellent links both within their website and to other high quality websites.
Providing links to these impressive websites shows Google that your content is valuable and valid, qualities that improve your website’s ranking level.
Note you can’t just link post links from random content. Select links that are relevant to your business content and provide supplementary information to both yours and their Web page.
Would the reader learn additional information if they decide to click on the link you provided? If the answer is yes, go ahead, link to that blog post or article. If the answer is no, you’re better off removing the link and replacing it with a more relevant link.
Having as many relevant internal and external links as possible on your website is absolutely crucial to attaining a good SEO ranking, and should not be overlooked.
Nowadays, an increasing number of people will check out user reviews before they will buy a new product or visit a new attraction or hotel. Equally, it is so easy to go online and leave reviews that it is becoming increasingly commonplace for people to leave reviews after almost every customer experience they have.
Getting negative feedback can be very upsetting, but unfortunately it is going to happen at some point. What is more important is how you respond to this comment, they are great opportunities for customers to see how good your customer care is.
You should be asking every customer you have to leave you feedback, the higher the quantity of reviews the better, and this too will increase your SEO ranking.
Lots of business use offers or prizes to motivate (bribe?) their customers into leaving a review.
For more information on how to use Google+ to your advantage, please see this article.
According to studies, the human attention span is getting shorter. To keep up with this, websites are scrambling to come up with ways to keep their visitor’s attention and on their website longer.
Here is where multimedia content is key. People are much more likely to stay focused on a page they are reading if there are relevant and professional looking photos to attract them. Equally, they may be more likely to want to watch a 30 second video that give them the information they need rather than read a long article. One prime example of this is where hotels use interactive videos to show off their rooms or spaces. This allows the customer to view all the excellent amenities that a hotel has, and allows them to picture themselves there. For more tips specific to gaining more hotel bookings read this.
Hire a professional layout artist for optimum content; this is one of the effective SEO tips for local businesses that people most often neglect. They think they can do it for themselves, but this is a risk not worth taking. Go the extra mile, and hire a professional to work on your content and layout for you.
If your business is not on social media already then you have already lost out on customers. Every business should be on at least one social media platform, if not all of them. The importance of social media for brand awareness and reaching new customers cannot and should not be underestimated.
A strong social media presence contributes to your search engine rankings. With social media you should be posting at least once a day with content that is fun and relevant and shows off the best parts of your business. You can also advertise your services for free. Another option is to do promotions and competitions based on people who follow you. For example, a requisite of the competition could be that they have to follow you and tag a friend to enter. Everyone loves to win prizes and they will then be made aware of your brand as well as advertising you to their own friends.
SEO isn’t just about quality content and links. You might surprised to know it includes a site’s loading speed too.
SEO tips for local businesses don’t usually mention this. Yet it’s vital for your site to load as fast as possible. Remember that people nowadays have a shorter attention span? If your site takes forever to load, the user gets impatient and logs out faster than you can say, “Hey come back!”
Also, Google takes note of the amount of time a user stays on your page. Once it notices a high log-out rate from your site, it thinks something’s up. This results in lower rankings and lower visibility.
Talk with your business website’s Webmaster regarding loading speed. Request for regular updates, and fix glitches as soon as they’re spotted.
Everyone who uses the internet knows what a blog is, but very few businesses understand the amazing potential that a blog can have to promote their business.
Putting up a blog on your website not only increases your chances of acquiring new customers, but they can even generate a large amount of sales. In fact, 61% of US consumers purchase a product after they read about it on a blog post.
Current research into online trends shows that blogging is fast become the number one way to attract new customers . It is clear then that every business should be utilising this. Equally, over three quarters of people online read blogs. To get your brand known there really isn’t anything else that exists with such potential.
To create blogs is free for most websites, but thought and research should be put into them. If they are not good quality then people aren’t going to read them.
Equally, many websites now use professional blog writers to create content for their websites. While this is an added expense, the potential customers and revenue it will bring are well worth this small investment.
In this age of online reviews and ratings, a client can find your customer service ranking at the click of a button. Having a company help you improve your SEO will also improve your online presence in a positive way. However the battle does not end with a higher search engine ranking. It is key to continue that positive online presence with excellent customer care. When a customer thinks of your name, you want them to associate with a positive feeling, making them much more likely to use your business.
It’s not enough to follow to the letter all SEO tips for local businesses. You need to work on establishing brand awareness as well.
Network throughout Bangkok. Build relationships with local events and social activities and make your presence known there. People flock to these events. Aside from promoting awareness for your brand, these gatherings let you interact with potential clients.
You can also hold your own event. Come up with a concept that’s tied closely to your brand, one that makes people think of your business when they see it. Set up a meet-and-greet affair. Hold an exclusive party for that new product you are about to launch. Host an online event through a social media platform, be it through Twitter or Facebook.
An active web presence, as frequently mentioned in most SEO tips for local businesses, is also a fine tool to have to advertise your brand. When people see you all over the World Wide Web, chances are higher they will get curious of your product and want to know more about you.
There is no one tip in how to promote brand awareness. But if you follow all the tips above you will be well on your way.
For more information on how SEO can help build your business, read this article here.
SEO or search engine optimization has gained importance and momentum with businesses being shifted to the World Wide Web domain. Over the past few decades, the web domain has become the most effective place to promote and advertise one’s business. This promotion is done through search engine optimization to attract traffic and to garner profit. Making it big in the industry largely depends on your SEO strategy.
Your business in Bangkok needs SEO, or search engine optimization. That is a fact. But before I tell you why, let me ask you two simple questions: first, how many times have you searched for information on local business in Bangkok on Google or Bing or other search engines? And second, how many times have you visited the second or third page of the thousands of search results that Google produces?
Yes, correct. That’s how it is with everyone. Now you have the answer to any lingering doubts you may have about the importance of SEO for your business in Bangkok. This process does exactly what’s required for you to get noticed in the online chaos.
Now here are 10 reasons why your business in Bangkok needs SEO in order for it to flourish:
The online market is the new place to be. It’s not wise to ignore this market at all. Majority of the consumer population in Bangkok now shop and surf exclusively online.
Hence, having an SEO-based website isn’t just an option but a mandatory business requirement. “If you aren’t online, you don’t exist” is the new market mantra. Think of the large market you’ll be missing if you don’t engage in SEO services.
Take restaurants, for example. Look at the image above; check out the crowd. Being in a hugely competitive section, restaurants need to engage in every possible method to stand out from the crowd. Most companies turn to social media to promote their wares and services. In the same manner, so can your enterprise benefit from SEO services.
Now that you’ve made your presence known on the Internet through your website, you now need to reach prospective clients and customers before anyone else in Bangkok does.
SEO helps you attain exactly that by assuring higher online visibility. People are more likely to click on the links found in the first-page results of search engines. That’s where you want your business to be.
It’s important to remember that everybody starts small. You just don’t get a big, ready-made brand overnight.
However, you need to act like one right from the start. Optimizing your website for search engines is one such essential step toward gradual success. It’s popularity that separates just an average label from a brand.
To establish this recognition in Thailand, particularly in Bangkok, you need to up your web page a notch with SEO.
After you’ve shown yourself high on the list of local businesses in Bangkok, you now need to convert the traffic visiting your website to confirmed customers. That being said, your business in Bangkok needs SEO to achieve this exact objective.
An SEO-designed webpage has the right approach to achieve this goal. The site is to the point, is accurate, and provides the customer with what he/she wants to see much more easily and systematically than a web page without SEO.
For example, look at hotels and their booking systems. It is not enough to have a customer visit their site; they need the customer to actually check into their hotel and make use of their services. Otherwise, especially if the goal is to increase sales, nothing comes out of it.
The more user-friendly your website is, the more likely that customers will avail of your services. Your business in Bangkok needs SEO to help improve its user-friendliness.
A rule of thumb for online business is good content. If a visitor on your webpage doesn’t like the content you’ve displayed, he/she is likely to never return to your site. This means missing out on 1 potential customer. In business, 1 is too many.
Your business in Bangkok needs SEO because it makes the browsing experience much more user friendly. This translates to the customer getting maximum information by putting in minimum effort.
Remember, a well-designed website isn’t enough. Fast loading, quality content, and a user-friendly navigation are vital factors too. SEO covers all these and more, precisely why your business in Bangkok needs SEO.
All the major search engines make a few changes in their search-function algorithm in due intervals.
To keep up to date with these changes, you need an updated SEO-based web page. This ensures you’re way ahead of your competitors in the local business market in Bangkok.
First doesn’t always guarantee instant customer conversion. What it does guarantee, however, is exposure, which is always good for your business. Another solid reason why your business in Bangkok needs SEO.
The e-commerce business model has seen a huge rise in recent times. A properly designed SEO website allows you to enter this sector of business. Thus, not only will you have a strong online presence but also you can also incorporate business transactions, making it even more convenient for customers.
What’s more, the e-commerce sector covers not only websites but also social media sites as well, such as Google+. SEO services cover this online aspect so you won’t have to.
Ultimately, e-commerce will gain popularity among the local consumer base in Bangkok. You’d want your business to be right in front when this happens, and this is why your business in Bangkok needs SEO.
Shifting your promotional activities from print and other media to online will not only allow you to tap into a bigger customer reserve, but also save a huge margin of expenses that otherwise would have gone to these middlemen.
By eliminating these extra costs, you get a higher return on investment when you create a proper SEO web page for your local business in Bangkok.
Building an SEO-based website makes you a part of the fresh online business community and allows you to share traffic with them. This mutual benefit will help you increase visitors and customers and, in addition, your revenue.
In addition, the local exposure will do loads to your business. Google is a well-known supporter of local enterprises. With SEO in the scenario, your business will likely appear on local-based online searches. This is a solid reason why your business in Bangkok needs SEO.
Also, it helps increase your exposure, especially if the individual looking up your service online is in town for a short time only, perhaps on a visit. An optimized website is easier to find and use; therefore, it’s easier to convert a visitor into a customer.
Bangkok is a favorite tourist hub, no doubt about that. It’s well-known a considerable percentage of business in this city is due to tourists.
Tourists these days book, research, and trust everything that’s reviewed well online. Thus, there is no better option than SEO for you to tap into this humongous segment of potential consumers.
Your business in Bangkok needs SEO to ensure online visibility, a better user experience, and improved ranking. These results take a while to reveal themselves, but they’re worth the wait. Stability and longevity are your friends in the online business realm. If you want these for your business, it’s best to make use of SEO services.
I don’t normally make fantastical claims like this and often when I read shared headlines like this I think “yeah whatever” but these three tricks are how I got Web Courses to be a very successful business in two years.
This theory has been persistently raising questions in the SEO business. Do search results significantly depend on Google +1s? Recent research shows that they do, and how! Google +1s have been ranked as one of the top factors affecting your website’s online prominence and your ranking on Google’s search results. It is found to be more effective than Facebook shares, likes and comments, linking root domains and even keyword implementations. Hence it has been categorically proven that Google+ activity does, and will affect your ranking.
The tourism and hospitality industry is growing every day, and as is often said, ‘it’s the ‘survival of the fittest’. So to stay ahead in the competition, what’s better than a prominent and premier online presence, enabling you to stand out among your competitors?! Below are ten must-follow tips to help you stay at the top of search engine results.
Eating out is almost a routine now. And for tourists, it is a must to-do on their checklist. With bountiful restaurants populating the Bangkok streetscape, it is an inevitable strategy to secure a remarkable reputation and presence online which is where the majority of tourist traffic does their research. In this gadget-freaky age it’s found that 82% of customers, including tourists, surf the internet to find local businesses according to their choice and demands. So it’s very necessary that you have your head high enough to be tracked out of the numerous competitors around. Listed here are ten useful tips to build a good SEO content for your website and reach out to that massive consumer base around Bangkok.
Marketing is not confined to inserting advertisements in newspapers or booking a commercial spot on television any more. Social media has revolutionized the very concept of marketing, and 2014 is going to be even bigger vis-à-vis social media marketing. It is no use trying to follow the age-old marketing practices in this new and exciting media, you require well-thought out ideas that work! So, how do you ensure that? Take a look at the tips below in order to increase your traffic and establish your brand firmly.